Challenges in Selling Divorce Insurance in "The Divorce Insurance"

04 April 2025 | By Cicilia R

In the world of drama, "The Divorce Insurance," viewers are given a glimpse into the complexities of a novel insurance product designed specifically for those facing the turmoil of divorce. The character Jeon Na Rae, portrayed by Lee Da Hee, finds herself at the helm of a new team tasked with promoting this unique insurance, which aims to provide financial protection against losses incurred through divorce. However, as depicted in the storyline, marketing this innovative product has proven to be an uphill battle for Na Rae’s team at General Plus Insurance.

Concept and Context

The concept of divorce insurance is intriguing and timely, aimed at addressing a growing issue in society. The product, originally conceived by Na Rae’s ex-husband, No Ki Jun (played by Lee Dong Wook), is designed to alleviate the financial burdens that can arise from separations. Despite its potential benefits, the team members face significant obstacles in their efforts to introduce this new insurance policy to the market.

Challenges Faced by the Team

1. Doubts About Effectiveness: The team itself has reservations about the practicality and effectiveness of the divorce insurance product. This skepticism could hinder their enthusiasm and confidence in selling it to potential customers.

2. Personal Experiences Not Enough: Although the team comprises individuals who have gone through divorces themselves, their personal experiences have not translated into a strong belief in the product’s value. This disconnect may limit their ability to persuade others of its necessity.

3. Support from Limited Individuals: Among the team, only No Ki Jun shows unwavering faith in the product’s success. He believes that the insurance could fill a significant gap in the market, catering to a real need within society.

4. Misinterpretation of Intent: When marketing the divorce insurance, the team has inadvertently faced backlash for seemingly endorsing or encouraging divorce. This perception is a significant hurdle, as many potential customers may misinterpret the product’s purpose.

5. Societal Stigma: The topic of divorce remains a taboo subject in many cultures, and despite its prevalence, discussing it openly or admitting to requiring such insurance is often shunned. This societal stigma complicates the marketing effort considerably.

6. Negative Public Reaction: The team has faced criticism from engaged couples who view the product as demotivating, suggesting that the mere existence of divorce insurance undermines the sanctity of marriage. This backlash could deter customers from even considering the product.

7. Desire vs. Admission: Interestingly, while surveys indicate that many individuals desire such a policy for its peace of mind, they are often unwilling to acknowledge it publicly. This dichotomy presents a unique challenge for the marketing team to navigate.

Looking Ahead

The struggles faced by the team in "The Divorce Insurance" highlight the complexities of introducing unconventional products in a market that may be resistant to change. The path forward for Na Rae and her team remains uncertain, but their journey underlines the broader conversation regarding divorce and the need for supportive measures in the modern world.

As the story unfolds, viewers are left to ponder what steps the team will take next to overcome these challenges and successfully market their innovative insurance solution. The situation raises questions not only about the product itself but also about societal attitudes towards divorce and the necessity of preparedness in relationship dissolution.

For updates on this captivating storyline and more insights on the implications of divorce insurance, follow IDN Times.