Willis Launches AdWrap: A New Era in Production Insurance for Businesses
New York, NY – March 26, 2025 – Willis, a WTW business, has announced the launch of AdWrap, an innovative master-controlled insurance program tailored to address the production insurance needs of businesses and their contracted vendors in the marketing, advertising, and promotional sectors. This new program promises to deliver a budget-friendly and transparent approach to production insurance, particularly beneficial for businesses operating in the competitive U.S. market.
Simplified Production Insurance
AdWrap is designed to streamline the production insurance process for various entities, including in-house teams, third-party vendors, and social media influencers. This comprehensive program not only safeguards against potential risks but also effectively manages costs associated with insurance expenses. By tapping into content spending, AdWrap provides pre-approved coverage limits and seeks to eliminate traditional inefficiencies that have long plagued production insurance.
Key Features of AdWrap
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Customizable Coverage: AdWrap offers comprehensive protection throughout the production timeline, from pre-production stages to the airdate. This flexibility extends to a wide range of production types, covering live-action, digital content, print materials, and social media initiatives. The policy protects against property, casualty, and contingent risks, ensuring that businesses can operate with confidence.
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Cost Transparency: One of the standout features of AdWrap is its emphasis on cost transparency. The program provides direct coverage with premiums that accurately reflect a client’s specific risks and claims history. By forgoing typical vendor mark-ups, AdWrap assures that pricing remains fair and consistent across different projects, facilitating larger budget allocations toward creative endeavors.
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Expert Support & Global Reach: Clients of AdWrap will benefit from a dedicated team of media and entertainment professionals who ensure seamless account management and strong relationships with vendors. With 24/7 support and a global reach, this program allows businesses to effectively manage production risks, regardless of the geographical location of their projects.
A Transformative Solution
"We’re excited to offer a solution that provides robust coverage, along with greater transparency and cost-efficiency for our clients,” expressed Paul Evans, Director of New Business, Technology, Media, and Telecommunications (TMT) at Willis. He emphasized that AdWrap simplifies the often-complex process of obtaining production insurance, allowing businesses to concentrate on crafting impactful marketing content without the burdensome intricacies associated with traditional insurance solutions.
About WTW
WTW (NASDAQ: WTW) delivers innovative, data-driven solutions across a broad spectrum of services related to people, risk, and capital management. With the insights and expertise of its global workforce serving in 140 countries, WTW partners with organizations to refine their strategies, enhance resilience, motivate teams, and optimize performance. Committed to collaborating closely with clients, WTW aims to unveil sustainable success opportunities and provide valuable perspectives that propel businesses forward.
For more information about AdWrap or WTW, please visit wtwco.com.
Media Contacts:
Douglas Menelly
Email: [email protected]
Phone: +1 (516) 972-0380
Arnelle Sullivan
Email: [email protected]
Phone: +1 (718) 208-0474
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